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my story

I'm a senior copywriter with a design background, and I've led a career bridging the gap between creative vision and real-world execution. I specialize in crafting scalable, omnichannel copy for retail-driven brands in both DTC and B2B environments. As a leader in editorial governance, I'm at my best turning details into stories and managing project lifecycles that help teams bring big ideas to life.

career journey

EDITORIAL LEAD + GRAPHIC DESIGNER 
Conservative Party of Canada  •  Freelance  •  5 Years 

As a Freelance Editorial Lead and Graphic Designer for the PC Party of Canada, I partner with campaign teams to create content aligned with candidate outreach and communication strategies. I help plan, design and adapt print and digital collateral to engage diverse audiences and build community trust. Providing editorial governance, I review and refine messaging for accuracy, transparency, and integrity across platforms. Managing multiple concurrent workstreams in fast-paced, deadline-driven environments, I bridge the gap between creative concept and real-world execution, ensuring every deliverable meets the highest standards of quality and political sensitivity.

SENIOR CONTENT WRITER + EDITOR 
Safyre Labs – Jewlr | Lee Fiori | ONE+ONLY  •  Permanent Full-time  •  5 Years 
As Senior Writer for Safyre Labs, I directed the brand narratives for Jewlr, Lee Fiori, and ONE+ONLY, specializing in integrated retail strategy. I developed and delivered high-volume omnichannel DTC and B2B communications across email, SMS/MMS, and performance marketing. Providing company-wide editorial governance, I turned customization and promotional information into scalable customer lifecycle content while enhancing site visibility and engagement through integrated AI workflows and SEO strategies. This dynamic and collaborative environment allowed me to balance creative storytelling with data-driven results, ensuring a cohesive voice and premium brand experience.
LEAD AGENCY WRITER + ACTING PROJECT COORDINATOR
IPG – Fuel | Atlantica Content Studios • Permanent Full-time • 8 years

As Lead Copywriter and Project Coordinator, I delivered accurate, brand-aligned content for national retail accounts. I specialized in multichannel editorial governance, transforming product information and evolving briefs into high-impact storytelling across flyers, specialty books, and digital campaigns. I served as a strategic bridge between internal teams and external clients, streamlining workflows and upholding editorial standards for high-volume production cycles. Beyond content creation, I mentored a team of writers (full-time and contract) and collaborated with translation services to perform French-language quality control to ensure intent and accuracy.

ART DIRECTOR + GRAPHIC DESIGNER + PRODUCTION COORDINATOR
Various Companies • Permanent Full-time • 12 years

I led the end-to-end execution of multi-channel advertising and marketing campaigns, bridging the gap between high-level creative concepts and final print production. My role focused on managing everything from national catalogue design and in-store signage to website landing pages and bilingual marketing assets. I acted as a Production Lead, overseeing work-back schedules, manufacturer-supplied collateral libraries, and vendor connections with printers and photographers. Whether navigating the fast-paced world of daily newspaper production or brand-focused retail catalogues, I specialized in creating scalable creative systems that maintained brand integrity across diverse environments.

" I believe that every great project is founded on creativity, collaboration, and communication—and that together, they become the visual stories that build brands and connect people."

Copywriting & Strategy

  • Editorial Governance
  • Omnichannel Messaging
  • Brand Marketing
  • Flyer & Retail Strategy
  • Product Storytelling
  • SEO/UX Site Content
  • Sales & Social Campaigns
  • Bilingual QA & Editing

Graphic Design

  • Art Direction
  • Branding & Identity
  • Advertising Visuals
  • Web & Social Ads
  • Storyboarding
  • Print Production
  • Typography & Layout
  • Visual Storytelling

Project Management

  • Project Lifecycles
  • Workflow Optimization
  • Resource Allocation
  • Stakeholder Collaboration
  • Creative Leadership
  • Communication Planning
  • Priority Management
  • Quality Assurance (QA)

Technical Tools

  • Adobe Creative Suite
  • Figma | Canva | Shopify
  • Asana | ClickUp | Slack
  • AI Tools & Prompting 
  • CRM & CMS Platforms
  • Google Workspace
  • Microsoft Office | Teams
  • CX & Knowledge Base

community outreach

Outside my professional roles, I am a dedicated community advocate focused on youth leadership and operational support. I have led diverse programs for groups of up to 20 youth, designing art and educational content that fosters confidence and creative expression. My community involvement also extends to helping with kitchen operations and meal prep for charitable occasions, and creating digital and print collateral to drive community engagement. Whether supervising camp environments or coordinating supplies for local initiatives, I always try to maintain a calm, supportive, and organized presence in every collaborative setting.

official certifications

Coursera Certification  |  Project Management with ClickUP  |  2025

Fanshawe College  |  Graphic Design Diploma  |  2000

Laurentian University  |  Honours Bachelor of Arts  |  1996

Download a copy of my resume and contact information. References available upon request.