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my story

I'm a senior copywriter with a background in graphic design, which means I naturally think in terms of words and visuals. I've created B2B and DTC content for everything from omnichannel marketing campaigns to comprehensive product catalogs. I'm at my best turning details into stories, managing projects, and helping teams bring ideas to life.

career journey


FREELANCE WRITING + DESIGN 

As an official party agent, I work with campaign teams to develop content aligned with a candidate's outreach strategy. I create digital and print pieces that help drive donations, inspire volunteers, and engage the community.

PC PARTY OF CANADA | 2021 – PRESENT
SENIOR WRITER 

Working across company teams, I wrote DTC and B2B content for digital, social, and eCommerce channels designed to enhance visibility, improve UX, and support brand growth, including marketing, sales, PDPs, SEO blogs, and more.

SAFYRE LABS – JEWLR | 2020 – 2025
LEAD COPYWRITER 

Managed the agency editorial team to craft clear, on-brand DTC content for flyers, ads, catalogs, and more. Oversaw workflow and team training and presented creative communication solutions to support campaign objectives.

ATLANTICA CONTENT STUDIOS | 2012–2020
ART DIRECTOR + GRAPHIC DESIGNER 

Led multi-channel print and digital creative campaigns, including ads, store signage, product catalogs, marketing, and more, while managing press approvals, photo shoots, production schedules, and vendor coordination.

WILLIAM ASHLEY CHINA | 2005–2012
GRAPHIC DESIGNER 

Developed bilingual marketing materials and promotional content, designed to align with brand strategy and strengthen customer engagement, from store signage and illustrations to product catalogs and multi-page order forms.

REGAL GREETINGS & GIFTS | 2001–2005
PRODUCTION ARTIST 

Worked with the creative team to design and typeset ads, create press-ready layouts, and flow content in the daily paper. Supported production to maintain quality, accuracy and timelines across both traditional and digital publishing.

ST. THOMAS TIMES JOURNAL | 2000–2001

For me, creativity, collaboration, and communication are at the center of  every great project. I believe that together, they become the visual stories that build brands and connect people.

official certifications


GRAPHIC DESIGN DIPLOMA 

Hands-on training in branding, typography, and production to build a strong foundation in design thinking, visual storytelling, and creative problem-solving.

FANSHAWE COLLEGE | 2000
HONOURS BACHELOR OF ARTS

BA in Religious Studies & Philosophy, focusing on culture, language, and analysis, providing skills that support clear communication and strategic copywriting.

LAURENTIAN UNIVERSITY | 1996

skill highlights

Professional and interpersonal expertise I bring and continue to develop.

COPYWRITING
  • Brand Marketing
  • Emails & Newsletters
  • Flyer & Retail Copy
  • Social Post Content
  • Sales Campaigns
  • Product Information 
  • SEO/UX Site Content
  • Editing & Proofreading
GRAPHIC DESIGN
  • Creativity & Ideation
  • Art Direction
  • Branding & Identity
  • Advertising Visuals
  • Web & Social Ads
  • Storyboarding
  • Print Production
  • Typography & Layout
COMMUNICATION
  • Teamwork & Training
  • Time Management
  • Collaboration
  • Organization
  • Project Management
  • Customer Service
  • Problem Solving
  • Attention to Detail
TECHNICAL
  • Adobe Creative Suite
  • Google Workspace
  • Microsoft Office
  • Figma & Canva
  • AI Smart Tools
  • Asana & Slack 
  • Help Scout
  • Windows & macOS

for future reference


Download a copy of my resume and contact information. References are available upon request.